How PAA differs from Featured Snippet, AEO, SERP
Featured snippet = one answer per query, sourced from one page. PAA = many related questions per query, each potentially sourced from a different page. The optimization shape is identical; the surface is different.
How Mentionwell handles PAA
- Question-led H2s mirroring real PAA questions for the topic.
- FAQ blocks rendered as both visible UI and FAQPage JSON-LD.
- Direct 40–60 word answers immediately under each question heading.
Frequently asked questions about PAA
What is People Also Ask?
A Google SERP feature showing a stack of related questions, each expanding into a snippet-style answer. The questions are mined from real user search behavior.
How do I rank in PAA?
Use the actual question as an H2, answer in 40–60 words immediately, ship FAQPage schema, and cover related questions on the same page so Google can pull multiple PAA answers from one source.
See also
Ship PAA-optimized articles automatically
Mentionwell handles PAA on every published article — alongside the other six optimization targets in this glossary — so you don't have to think about it per post. Drop a domain, approve the first headline, watch the pipeline run.