Use case · Agencies
Mentionwell for agencies
Mentionwell came out of agency tooling — ZipLyne built it because no existing AEO + content tool worked at the scale agencies need. The result: workspaces, per-site reader keys, pooled budgets, an aggregate dashboard, and per-site brand profiles that make a cottage real-estate site look nothing like a tech-startup blog.
The agency operating layer
- Workspaces. One dashboard, many sites, role-scoped seats.
- Per-site brand profiles. Tone, audience, image style, taxonomy, competitor blocklist — all per site.
- Per-site reader keys. Isolation by default; rotate without affecting other sites.
- Aggregate dashboard. Cross-site health, article output, scan freshness, cost.
- Pooled budgets. One monthly cap covers all sites; over-quota usage rolls up cleanly.
- Cost console. Per-client, per-site, per-article spend — invoiceable.
- Auto Agent on its own cadence per site. Schedule each client independently.
- White-labelable reader package. Install
@your-agency/readeron client sites instead of the publicmentionwellpackage.
The economics
A typical agency engagement is $2k–$5k/month per client for monthly content. Three Mentionwell-managed clients cover the Growth plan with margin to spare; ten clients on Scale fits inside one $999/mo plan with the per-site quota anti-hog cap protecting the average. The Agency tier of Enterprise is custom-priced for portfolios above 30 sites.
Practical agency playbook
- Onboard each client site once. The probe builds the brand profile in 60 seconds.
- Run a baseline AEO scan on day one. Surface citation gaps to the client immediately — that’s the “why we exist” report.
- Pick the integration: WordPress + revalidation webhook, Webflow Data API, Ghost Admin API, custom headless.
- Set the Auto Agent cadence per client. Most agencies use 2 articles/week as the default.
- Monthly: send the aggregate report. Weekly: review the kanban for high-stakes articles before the Auto Agent ships them.