Use case · Agencies

Mentionwell for agencies

Q: Can I white-label Mentionwell for clients?

Reader-side, yes — the mentionwell Reader SDK renders inside the client’s own site and visual system, with no Mentionwell chrome. Dashboard-side, the Agency tier of Enterprise gives you a logo + custom domain. Mid-tier white-label is on the roadmap for 2026 Q4.

Mentionwell came out of agency tooling — ZipLyne built it because no existing AEO + content tool worked at the scale agencies need. The result: workspaces, per-site reader keys, pooled budgets, an aggregate dashboard, and per-site brand profiles that make a cottage real-estate site look nothing like a tech-startup blog.

The agency operating layer

Workspaces. One dashboard, many sites, role-scoped seats.
Per-site brand profiles. Tone, audience, image style, taxonomy, competitor blocklist — all per site.
Per-site reader keys. Isolation by default; rotate without affecting other sites.
Aggregate dashboard. Cross-site health, article output, scan freshness, cost.
Pooled budgets. One monthly cap covers all sites; over-quota usage rolls up cleanly.
Cost console. Per-client, per-site, per-article spend — invoiceable.
Auto Agent on its own cadence per site. Schedule each client independently.
White-labelable reader package. Install @your-agency/reader on client sites instead of the public mentionwell package.

The economics

A typical agency engagement is $2k–$5k/month per client for monthly content. Three Mentionwell-managed clients cover the Growth plan with margin to spare; ten clients on Scale fits inside one $999/mo plan with the per-site quota anti-hog cap protecting the average. The Agency tier of Enterprise is custom-priced for portfolios above 30 sites.

Practical agency playbook

Onboard each client site once. The probe builds the brand profile in 60 seconds.
Run a baseline AEO scan on day one. Surface citation gaps to the client immediately — that’s the “why we exist” report.
Pick the integration: WordPress + revalidation webhook, Webflow Data API, Ghost Admin API, custom headless.
Set the Auto Agent cadence per client. Most agencies use 2 articles/week as the default.
Monthly: send the aggregate report. Weekly: review the kanban for high-stakes articles before the Auto Agent ships them.

Questions

Can I white-label Mentionwell for clients?

Reader-side, yes — the mentionwell Reader SDK renders inside the client’s own site and visual system, with no Mentionwell chrome. Dashboard-side, the Agency tier of Enterprise gives you a logo + custom domain. Mid-tier white-label is on the roadmap for 2026 Q4.

How are seats and clients structured?

Workspaces are top-level. Each workspace contains many sites. Sites have their own reader keys, brand profiles, image styles, and quotas. Seats are workspace-scoped with role-based permissions (admin, editor, viewer).

How does pooled article + scan budget work across clients?

Pooled by workspace by default — so you don’t have to over-provision per client. Per-site quotas are also available for clients with strict budgets.

Can clients log into their own site?

Yes, with viewer or editor role. They see their site only — never other clients in the workspace.

Does Mentionwell handle the reporting?

Aggregate dashboard rolls up scan health + article output across all sites. Per-site monthly reports are exportable as PDF (Growth+) or auto-emailed (Scale+).