How SERP differs from SEO, AEO, Featured Snippet
A SERP is the page itself. SERP features are the discrete elements on it. Optimizing for SERP features is closer to AEO; optimizing for blue-link rank is classical SEO.
How Mentionwell handles SERP
- AEO patterns target the answer surfaces (Overviews, snippets, PAA).
- Classic SEO targets the blue-link list.
- Schema markup unlocks rich-result eligibility for image, FAQ, breadcrumb, and article surfaces.
Frequently asked questions about SERP
What is a SERP?
Search Engine Results Page — the page Google or Bing returns after a query, including AI Overviews, featured snippets, People Also Ask, the knowledge panel, blue links, and image / video carousels.
What are SERP features?
Discrete elements on a SERP beyond the blue links — AI Overviews, featured snippets, PAA, knowledge panels, image packs, video carousels, local packs, shopping results.
See also
Ship SERP-optimized articles automatically
Mentionwell handles SERP on every published article — alongside the other six optimization targets in this glossary — so you don't have to think about it per post. Drop a domain, approve the first headline, watch the pipeline run.