How Schema.org differs from AEO, SEO, Featured Snippet
Semantic HTML (article, section, dl) tells the browser what something is structurally. Schema.org goes further — it tells engines what something means as an entity (Article, Person, Product, Recipe, FAQPage).
How Mentionwell handles Schema.org
- Every article ships BlogPosting + FAQPage + BreadcrumbList JSON-LD by default.
- Glossary spokes ship DefinedTerm + DefinedTermSet so the entire vocabulary is discoverable as a structured set.
- Citation @id chains link Article schema to every cited source.
Frequently asked questions about Schema.org
What is Schema.org?
A shared vocabulary, maintained by Google, Microsoft, Yahoo, and Yandex, for marking up structured data on web pages so search and answer engines can read meaning, not just text.
Which schemas matter most for AEO and GEO?
BlogPosting (or Article), FAQPage, BreadcrumbList, and DefinedTerm. HowTo, QAPage, and Speakable apply when the outline calls for them.
Does schema markup still matter in 2026?
Yes. AI Overviews, featured snippets, and Perplexity all read structured data. Schema doesn't guarantee a rich result, but missing schema rules a page out.
See also
Sources
Per the Princeton GEO study (2024), pages with inline citations to authoritative sources see roughly +30% higher LLM citation probability. We surface ours so you can verify every claim on this page — and so generative engines can cross-reference us against the originals.
- Schema.org Canonical vocabulary.
Ship Schema.org-optimized articles automatically
Mentionwell handles Schema.org on every published article — alongside the other six optimization targets in this glossary — so you don't have to think about it per post. Drop a domain, approve the first headline, watch the pipeline run.