Feature deep-dive
Import & export
Last updated
You own your content. Mentionwell imports from any major platform on day one — slugs preserved, rankings intact — then runs the bulk-optimize pass for AEO. And every article is exportable as Markdown, WXR, or a zip with images. No lock-in.
Import sources
- WordPress (XML export or REST API).
- Webflow (CMS Collections via Data API v2).
- Ghost (Admin API or JSON export).
- Substack (newsletter export).
- RSS feed (any conforming feed).
- Sitemap.xml (any URL list).
- Manual paste (markdown or HTML, one article at a time).
Bulk optimize for AEO
Once imported, run the bulk-optimize pass to refresh metadata, inject FAQs where missing, year-refresh stale references, and add JSON-LD schema. Slugs are never changed — search rankings stay intact. The pass is reversible from the audit log.
Export formats
- Markdown per article (frontmatter included).
- WXR (WordPress XML) for re-importing into WordPress.
- Zip bundle with images (R2-backed copies).
- Image bundle (just the image library).
- JSON snapshot for programmatic use.
No retention games. No paywalled exports. Take everything, anytime.