How Entity SEO differs from SEO, Knowledge Graph, Schema.org
Classic SEO targets keyword strings. Entity SEO targets the things those strings refer to — which is how Google's Knowledge Graph and the LLMs behind generative engines actually represent the world.
How Mentionwell handles Entity SEO
- DefinedTerm + DefinedTermSet schema on glossary entries so engines treat them as discrete entities.
- sameAs links to authoritative reference URLs (Wikipedia, official docs) where applicable.
- Consistent entity naming and attribute markup across every article that mentions a key concept.
Frequently asked questions about Entity SEO
What's the difference between keywords and entities?
Keywords are strings of text. Entities are the things those strings refer to — "Apple" the company vs "apple" the fruit. Modern engines disambiguate to entities before ranking.
How do I do entity SEO?
Use schema.org markup to declare what entities a page is about, link to authoritative references via sameAs, keep naming consistent across the site, and build co-occurrence with other related entities.
See also
Ship Entity SEO-optimized articles automatically
Mentionwell handles Entity SEO on every published article — alongside the other six optimization targets in this glossary — so you don't have to think about it per post. Drop a domain, approve the first headline, watch the pipeline run.