Quick answers grounded in the same definitions Mentionwell enforces on every article.
Every Q is in the FAQPage JSON-LD too, so AI engines can lift the answer cleanly.
What is AEO (Answer Engine Optimization)?
AEO is the practice of structuring content so it gets surfaced as the direct answer in answer engines — Google AI Overviews, Bing Copilot, Perplexity, voice assistants, and featured snippets. Mentionwell handles AEO through question-led headings, concise lead paragraphs, FAQ blocks, and FAQPage / HowTo / Article JSON-LD on every article.
What is GEO (Generative Engine Optimization)?
GEO (a term coined in a 2023 Princeton paper) is optimization for generative engines — ChatGPT Search, Gemini, Perplexity, Grok — where the model synthesizes an answer and cites sources. The goal is being one of the cited sources. Mentionwell ships citation-friendly structure, evidence-backed claims, original data points, and per-article .md URLs that generative engines can ingest cleanly.
What is LLMO (LLM Optimization)?
LLMO makes your content reachable, parseable, and trustworthy to LLMs themselves — both at training time and at retrieval time (RAG, browsing tools, agent crawlers like GPTBot, ClaudeBot, PerplexityBot). Mentionwell ships a site-wide llms.txt, per-article .md mirrors, stable canonical URLs, RSS + JSON Feed, embeddings, and an explicit AI crawler allowlist.
How is AEO different from GEO and LLMO?
AEO targets the answer surface (the box that shows the direct answer); GEO targets the generative surface (the LLM that writes a synthesized response and cites sources); LLMO targets the model and its crawlers (so the content is reachable, ingestible, and chosen). They overlap heavily — Mentionwell optimizes for all three plus classic SEO at the same time.
Does Mentionwell replace classic SEO?
No. Classic SEO (Google blue-link rankings) is still the largest single source of traffic for most sites. Mentionwell layers AEO, GEO, and LLMO on top of full SEO — keyword research, internal linking, title and meta tuning, sitemaps, Article schema, image alt text, page speed, and an editorial critic pass on every draft.
Which AI engines does Mentionwell optimize content for?
ChatGPT, Claude, Gemini, Grok, Perplexity, Microsoft Copilot, and Google AI Overviews. The crawler allowlist explicitly permits GPTBot, ChatGPT-User, OAI-SearchBot, ClaudeBot, Claude-User, Claude-SearchBot, anthropic-ai, PerplexityBot, Perplexity-User, Google-Extended, Applebot, Applebot-Extended, Bingbot, CCBot, Meta-ExternalAgent, Amazonbot, Bytespider, and cohere-ai.
Where does my blog actually live?
Wherever you want. Mentionwell is headless: pull articles from the public read-only API on every request (or revalidation), or push articles into WordPress, Webflow, Ghost, Shopify, or Notion. Every article also gets RSS, JSON Feed, sitemap, FAQPage + Article JSON-LD, a per-page .md mirror, and a site-wide llms.txt for AI ingestion.
Who builds Mentionwell?
Mentionwell is built by ZipLyne (ziplyne.agency) — an AI-product agency that builds AI-powered products and business automation. Mentionwell came out of internal tooling that ZipLyne now ships as a standalone product.