How Copilot differs from AEO, GEO, Answer Engine
Copilot uses Bing's index. ChatGPT Search uses OpenAI's retrieval stack. AI Overviews use Google's. The content shape that wins all three is similar; the bot allowlist and sitemap submission differ.
How Mentionwell handles Copilot
- Bingbot allowed in robots.txt; Bing Webmaster sitemap and IndexNow enabled where applicable.
- AEO patterns Mentionwell already enforces (lead-with-the-answer, FAQ schema) cover Copilot's answer surface.
- Citation-friendly structure for the GEO-style synthesized responses.
Frequently asked questions about Copilot
What is Microsoft Copilot?
Microsoft's AI assistant — surfaces in Bing, Edge, Windows, and Microsoft 365. Returns synthesized answers with inline citations, grounded in Bing's index.
How do I optimize for Copilot?
Allow Bingbot, submit a sitemap to Bing Webmaster, use IndexNow for fast indexing, and apply standard AEO/GEO patterns. The content work is mostly shared with Google AI Overviews.
See also
Ship Copilot-optimized articles automatically
Mentionwell handles Copilot on every published article — alongside the other six optimization targets in this glossary — so you don't have to think about it per post. Drop a domain, approve the first headline, watch the pipeline run.