# What is SERP? Search Engine Results Page, explained

> The result page — now part-AI, part-links.

A SERP is a Search Engine Results Page — what Google or Bing shows after a query. Modern SERPs are stacks of features: AI Overviews at the top, featured snippet, People Also Ask, knowledge panel, blue links, image carousel. Optimizing for 'the SERP' now means optimizing for many surfaces, each with its own rules.

## How SERP differs from SEO, AEO, Featured Snippet

A SERP is the page itself. SERP features are the discrete elements on it. Optimizing for SERP features is closer to AEO; optimizing for blue-link rank is classical SEO.

## How Mentionwell handles SERP

- AEO patterns target the answer surfaces (Overviews, snippets, PAA).
- Classic SEO targets the blue-link list.
- Schema markup unlocks rich-result eligibility for image, FAQ, breadcrumb, and article surfaces.

## Frequently asked questions about SERP

### What is a SERP?

Search Engine Results Page — the page Google or Bing returns after a query, including AI Overviews, featured snippets, People Also Ask, the knowledge panel, blue links, and image / video carousels.

### What are SERP features?

Discrete elements on a SERP beyond the blue links — AI Overviews, featured snippets, PAA, knowledge panels, image packs, video carousels, local packs, shopping results.

## See also

- [SEO — Search Engine Optimization](https://mentionwell.com/seo): The original — still 50%+ of traffic.
- [AEO — Answer Engine Optimization](https://mentionwell.com/aeo): Be the answer.
- [Featured Snippet — Featured Snippet](https://mentionwell.com/featured-snippet): Position zero — the answer above the links.
- [Zero-Click — Zero-Click Search](https://mentionwell.com/zero-click): Answered without a click.


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Canonical URL: https://mentionwell.com/serp
Live HTML version: https://mentionwell.com/serp
Site index for AI ingestion: https://mentionwell.com/llms.txt
Full reference: https://mentionwell.com/llms-full.txt