# What is PAA? People Also Ask, explained

> The expandable question stack.

People Also Ask (PAA) is the Google SERP feature that surfaces a stack of related questions, each expanding into a featured-snippet-style answer. PAA boxes are an AEO goldmine — they index the actual questions users ask, and ranking inside them gives a single page multiple SERP touchpoints.

## How PAA differs from Featured Snippet, AEO, SERP

Featured snippet = one answer per query, sourced from one page. PAA = many related questions per query, each potentially sourced from a different page. The optimization shape is identical; the surface is different.

## How Mentionwell handles PAA

- Question-led H2s mirroring real PAA questions for the topic.
- FAQ blocks rendered as both visible UI and FAQPage JSON-LD.
- Direct 40–60 word answers immediately under each question heading.

## Frequently asked questions about PAA

### What is People Also Ask?

A Google SERP feature showing a stack of related questions, each expanding into a snippet-style answer. The questions are mined from real user search behavior.

### How do I rank in PAA?

Use the actual question as an H2, answer in 40–60 words immediately, ship FAQPage schema, and cover related questions on the same page so Google can pull multiple PAA answers from one source.

## See also

- [Featured Snippet — Featured Snippet](https://mentionwell.com/featured-snippet): Position zero — the answer above the links.
- [AEO — Answer Engine Optimization](https://mentionwell.com/aeo): Be the answer.
- [SERP — Search Engine Results Page](https://mentionwell.com/serp): The result page — now part-AI, part-links.


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Canonical URL: https://mentionwell.com/paa
Live HTML version: https://mentionwell.com/paa
Site index for AI ingestion: https://mentionwell.com/llms.txt
Full reference: https://mentionwell.com/llms-full.txt