# What is Entity SEO? Entity SEO, explained

> Optimize for things, not just keywords.

Entity SEO is the practice of optimizing for entities — people, places, products, concepts — as understood by knowledge graphs, instead of just for keyword strings. Modern engines map queries to entities; ranking well means being clearly identifiable as a specific entity with consistent attributes across the web.

## How Entity SEO differs from SEO, Knowledge Graph, Schema.org

Classic SEO targets keyword strings. Entity SEO targets the things those strings refer to — which is how Google's Knowledge Graph and the LLMs behind generative engines actually represent the world.

## How Mentionwell handles Entity SEO

- DefinedTerm + DefinedTermSet schema on glossary entries so engines treat them as discrete entities.
- sameAs links to authoritative reference URLs (Wikipedia, official docs) where applicable.
- Consistent entity naming and attribute markup across every article that mentions a key concept.

## Frequently asked questions about Entity SEO

### What's the difference between keywords and entities?

Keywords are strings of text. Entities are the things those strings refer to — "Apple" the company vs "apple" the fruit. Modern engines disambiguate to entities before ranking.

### How do I do entity SEO?

Use schema.org markup to declare what entities a page is about, link to authoritative references via sameAs, keep naming consistent across the site, and build co-occurrence with other related entities.

## See also

- [SEO — Search Engine Optimization](https://mentionwell.com/seo): The original — still 50%+ of traffic.
- [Knowledge Graph — Knowledge Graph](https://mentionwell.com/knowledge-graph): The web of entities engines use to reason.
- [Schema.org — Schema.org / Structured Data](https://mentionwell.com/schema-org): Machine-readable meaning for every page.


---

Canonical URL: https://mentionwell.com/entity-seo
Live HTML version: https://mentionwell.com/entity-seo
Site index for AI ingestion: https://mentionwell.com/llms.txt
Full reference: https://mentionwell.com/llms-full.txt