# Set up your site (full guide) > End-to-end walkthrough from new account to live on production: site profile, taxonomy, first article, deployment, custom domain. This is the long-form version of the [Quickstart](/docs/quickstart). It covers what to do **inside Mentionwell** as well as on your destination site, and what to expect at each step. ## 1. Onboard the site In the dashboard, click **Onboard a site** on the Portfolio screen. Enter the site name and the destination domain (e.g. `drabinskyrealty.com`). Mentionwell runs a 60-second onboarding job that: - Crawls the homepage, sitemap, robots.txt, and structured data. - Detects the framework, blog path (`/blog` by default), and CMS signals. - Writes a starter brand profile: audience, voice, pitch rules, CTA, blocked competitors. - Builds a content taxonomy (clusters tied to revenue topics). - Seeds 10 starter headlines. You can watch progress in real time. When it finishes, you land on the **Ship** tab. ## 2. Review the brand profile Open **Settings → Brand / Audience & Voice / CTA**. Skim what onboarding wrote and tweak anything that sounds off — especially: - **Audience segments** — who you're actually writing for. - **Tone tags** — how you want articles to sound. - **Pitch rules** — non-negotiables (e.g. "never mention competitors by name"). - **CTA text + URL** — the action every article should drive. The writer reads these on every draft, so a 2-minute edit here pays off forever. ## 3. Approve your first article Open **Overview → Articles** to see the unified pipeline. Each row is a headline; the **Status** column shows where it sits (proposed → approved → drafted → published). To ship one: 1. Find a proposed headline you like. 2. Click **Approve** in the Headline Pipeline. Mentionwell enqueues a draft. 3. Wait ~60–90 seconds for it to land. 4. Open the draft and click **Publish**. The post is now live on the Mentionwell API. Your destination site will pick it up on its next revalidation (or instantly if you wire [webhooks](/docs/webhooks)). ## 4. Wire your destination site Pick the path that matches your stack: - **Vibe coder?** → [AI / coding agents](/docs/ai-prompts). Paste one prompt into Cursor / Claude Code / Lovable / Bolt / v0 and you're done. - **Next.js / React / Astro / SvelteKit / Nuxt / Remix / WordPress / plain HTML?** → see the matching [framework quickstart](/docs/frameworks/nextjs). - **No code at all?** → [No-code (Webflow, Framer, etc.)](/docs/no-code). All paths read the same three env vars (`MENTIONWELL_API_URL`, `MENTIONWELL_SITE_SLUG`, `MENTIONWELL_API_KEY`) and call the same two endpoints. ## 5. Optional: instant publishing via webhook By default the destination site revalidates on a timer (5 minutes is the default). If you want zero-second publishing: 1. In **Settings → Delivery**, set the revalidate endpoint to `/api/mentionwell-revalidate` on your destination. 2. In the destination repo, implement that endpoint to verify the HMAC signature and revalidate the right paths. See [Webhooks](/docs/webhooks). ## 6. Turn on autopilot (optional) Once you trust the output, flip **Autopilot** on in **Settings → Automation**: - Schedule headlines per week (1–7). - Pick publish days (UTC). - Toggle `Auto-publish` to skip the manual approve step. The autopilot worker runs every hour. On each tick it checks each site with autopilot on, picks eligible headlines for today's slot (per the publish-days/hour you set), and runs the full plan → write → critic → publish flow. ## 7. Verify in production - Visit `https://yourdomain.com/blog` — your posts should be there. - Visit `https://yourdomain.com/blog/[a-slug]` — full article should render. - Submit `https://mentionwell.com/api/sites/{siteSlug}/sitemap.xml` to Google Search Console. - Add the RSS link to your site ``: ```html ``` ## Troubleshooting | Symptom | Most likely cause | |---|---| | `/blog` is empty | Env var missing on the running deployment, or the wrong slug. Confirm in your hosting dashboard. | | 401 from the API | API key wrong or rotated. Re-copy from **Ship**. | | 404 on a slug | The post isn't published yet. Check the **Articles** tab. | | Article looks broken | The detail endpoint returns `html` ready to inject. Don't double-sanitise it. See [Styling & theming](/docs/styling). | --- Canonical URL: https://mentionwell.com/docs/setup Live HTML version: https://mentionwell.com/docs/setup Section: Get started Site index for AI ingestion: https://mentionwell.com/llms.txt Full reference: https://mentionwell.com/llms-full.txt